Opelika Ford has operated on more than ten acres in Opelika, AL since 2013, sharing a campus with Opelika Chrysler Dodge Jeep Ram under the Greenway Automotive Organization. The dealership carries a full new Ford lineup alongside a large pre-owned inventory, supported by an on-site finance office and a service department staffed by factory-trained technicians. Reach extends across Auburn and into Columbus, GA, Montgomery, and communities as far out as LaGrange, Phenix City, and Tuskegee. Shoppers researching a new F-150, a used SUV, or a service appointment can find the right department page from here.
Buyers looking for something built for off-road or work use can start with our Timberline and T-Sport upfitter inventory, a category most dealerships this size don’t stock. Customers can also settle an account balance through the dealership’s online payment portal, and referrals through the shared Bird Dog Referral Club reward buyers who send friends toward the lot. Owners can track recalls and service history digitally through Ford Glovebox once a purchase is complete, keeping vehicle records in one place long after the sale.
The new lineup covers SUVs like the Escape and Explorer, trucks including the F-150 and Ranger, and electrified options like the Mustang Mach-E and F-150 Lightning. Pre-owned shoppers can browse the same range through our used vehicle inventory, including certified pre-owned models and CarFax one-owner vehicles for buyers who want a documented ownership history. Commercial buyers can also look into chassis cab and cutaway configurations through the dealership’s commercial vehicle division.
Most finance conversations start with a trade-in estimate, and our trade-in value tool gives shoppers a starting number before anything else happens. From there, buyers can complete a finance application online, with each one reviewed individually. Shoppers rebuilding credit can look into our Fresh Start Credit program, built specifically for non-traditional credit situations. Checking buying power ahead of a visit also helps narrow down a budget before finance discussions begin in person.
Factory-trained technicians handle oil changes, brake work, and tire service at our service center, and appointments can be booked through our online scheduler. A reduced diagnostic fee applies here, keeping the cost of finding a problem lower than at many similarly sized Ford stores. Larger repair bills can also be spread out through service and parts financing rather than requiring full payment upfront.
Auburn drivers make up a large share of our customer base given how close the two cities sit together, while Valley and Lanett shoppers often combine a visit here with other regional trips. Columbus, GA customers cross into Alabama for the larger inventory this campus carries, and Montgomery drivers make the trip when a specific F-150 or Bronco configuration isn’t available closer to home. Conquest reach extends further into LaGrange, Phenix City, and Tuskegee as well, rounding out the broader East Alabama and West Georgia customer base.
