**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Opelika Ford
Opelika's Favorite Ford Dealer!
Drivers across East Alabama have trusted us for years, and we think it comes down to one thing: we make buying a vehicle straightforward. Our lot carries an extensive selection of cars, trucks, and SUVs built for every kind of lifestyle, and our team is here to help you find the right fit without the runaround. Opelika Ford serves the entire region with honest communication and no-pressure service. Come see us and find out why so many of your neighbors keep coming back.
Shop New 2026 Ford Vehicles Near Auburn, AL
Our showroom is stocked with some of the most capable vehicles Ford has ever built, and our sales staff knows every trim level, feature package, and powertrain option by heart. Families heading out on weekend road trips have a lot to love in the spacious 2026 Ford Explorer, while contractors and weekend warriors will appreciate what a 2026 Ford F-150 can pull and haul on a tough jobsite. Browse our full new Ford inventory, then come in for a test drive when something catches your eye.
Shop Reliable Pre-Owned Vehicles for Sale in East Alabama
Our pre-owned department is one of the strongest reasons customers from across the region make the drive to see us. We carry a wide mix of cars, trucks, and SUVs from multiple manufacturers, each inspected before it ever hits the lot. Shoppers who want extra confidence in their purchase should take a close look at our certified pre-owned vehicles, which come with additional coverage and a thorough multi-point inspection. Our online showroom is updated daily, so you can browse the full used inventory from home before you visit.
Get Simple and Direct Auto Financing Solutions
Our finance team works with all customers regardless of credit history, and we keep the process as simple as possible so you spend less time on paperwork and more time enjoying your new vehicle. Start by using our online tool to value your trade and see what your current vehicle is worth toward a deal. From there, you can apply for financing online in just a few minutes before you ever set foot in the dealership. We keep everything transparent from start to finish.
Expert Maintenance and Repair at Our Service Center
Our service center is staffed by factory-trained technicians who know Ford vehicles down to the last detail, handling everything from routine oil changes to complex brake and drivetrain work. We offer a reduced diagnostic fee of $89.95, which reflects our belief that you deserve to know what is wrong with your vehicle without paying a premium just to find out. Scheduling is quick and easy: book a service appointment online and pick whatever time slot fits your week.
Serving Opelika, Auburn, and All of East Alabama
We are proud to be the dealership that Auburn, Valley, and Columbus drivers call their own, and we take that responsibility seriously by showing up every day with the inventory, the staff, and the service to back it up. Our multi-acre campus is easy to get to from across the region, and our team is ready to help the moment you arrive. When you are ready to take the next step, visit our contact us page for directions and hours.